ARTICLES BY THIS AUTHOR

• 10/22/2024

  Redefining Successful REX Strategies

  Learn how CPGs like PepsiCo, Unilever, AB InBev, and more are preparing for the future of digital assistants, conversational commerce, and micro-level retail experiences.

  Esther Shein

  
• 8/18/2024

  Modernizing Your CPG Marketing Data Strategy

  These are a few straightforward steps CPGs can take to figure out where data can add the most value — whether it’s improving customer insights, optimizing supply chains, or refining product offerings.

  Esther Shein

  
• 6/23/2024

  Consumers May Suffer From Product Information Overload, But Maybe AI Can Help

  Seventy-five percent of consumers abandoned their shopping carts in the past three months because they felt bombarded by content and overwhelmed by choice. Learn how brands are combatting this.

  Esther Shein

  
• 4/10/2024

  Getting Tactical With Tech and Data in Consumer-First Product Development

  CPGs like Colgate-Palmolive and General Mills are recalibrating product development with tech to be even more consumer-centric. Get the details.

  Esther Shein

  
• 4/4/2024

  How Bot-to-Bot Retail Experiences May Impact CPGs

  Creating interactive and personalized retail experiences that can be scaled are finally becoming a reality, thanks in part to bot-to-bot models.

  Esther Shein

  
• 10/15/2023

  2024 CPG Tech Budget Priorities

  The outlook for 2024 has become somewhat of a familiar theme, and CPGs are no exception: Cut or maintain spending next year — except when it comes to tech.

  Esther Shein

  
• 9/10/2023

  Supply Chain Technology Trends

  Consumer goods supply chains remain volatile, which can prompt more investments in supply chain technology. Learn about today's supply chain technology trends.

  Esther Shein

  
• 8/7/2023

  How Mars, Colgate-Palmolive, Nestle & Coca-Cola are Exploring Generative AI

  Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead in a competitive market.

  Esther Shein

  
• 6/22/2023

  Why CPGs Like Tyson Foods Are Investing In Supply Chain Control Towers

  For Tyson Foods, the future of supply chain management depends on automated, near-real-time insights. Find out how the company is laying the foundation for a supply chain control tower as part of this goal.

  Esther Shein

  
• 4/26/2023

  Retail Media IT: How to Put the Trickiest Puzzle Pieces Into Place

  Retail media networks are forcing new compliance, integration, and ROI considerations for IT teams.

  Esther Shein