Esther Shein

Contributing Writer

Author Profile

Esther Shein is a longtime freelance tech and business writer and editor whose work has appeared in several online and print publications. She has also written thought leadership whitepapers, ebooks, case studies and marketing materials.

ARTICLES BY THIS AUTHOR

11/26/2024
2025 Budget Priorities for CPG Tech Leaders
It’s an AI-centric world heading into 2025, and it should come as no surprise that consumer goods companies will invest heavily in the technology. However, that’s not to say other areas — including digital transformation, customer experience, and composability — aren’t being factored in as key focus areas for CPGs like Mars.

Esther Shein
10/22/2024
Redefining Successful REX Strategies
Learn how CPGs like PepsiCo, Unilever, AB InBev, and more are preparing for the future of digital assistants, conversational commerce, and micro-level retail experiences.

Esther Shein
8/18/2024
Modernizing Your CPG Marketing Data Strategy
These are a few straightforward steps CPGs can take to figure out where data can add the most value — whether it’s improving customer insights, optimizing supply chains, or refining product offerings.

Esther Shein
6/23/2024
Consumers May Suffer From Product Information Overload, But Maybe AI Can Help
Seventy-five percent of consumers abandoned their shopping carts in the past three months because they felt bombarded by content and overwhelmed by choice. Learn how brands are combatting this.

Esther Shein
4/10/2024
Getting Tactical With Tech and Data in Consumer-First Product Development
CPGs like Colgate-Palmolive and General Mills are recalibrating product development with tech to be even more consumer-centric. Get the details.

Esther Shein
4/4/2024
How Bot-to-Bot Retail Experiences May Impact CPGs
Creating interactive and personalized retail experiences that can be scaled are finally becoming a reality, thanks in part to bot-to-bot models.

Esther Shein
10/15/2023
2024 CPG Tech Budget Priorities
The outlook for 2024 has become somewhat of a familiar theme, and CPGs are no exception: Cut or maintain spending next year — except when it comes to tech.

Esther Shein
9/10/2023
Supply Chain Technology Trends
Consumer goods supply chains remain volatile, which can prompt more investments in supply chain technology. Learn about today's supply chain technology trends.

Esther Shein
8/7/2023
How Mars, Colgate-Palmolive, Nestle & Coca-Cola are Exploring Generative AI
Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead in a competitive market.

Esther Shein
6/22/2023
Why CPGs Like Tyson Foods Are Investing In Supply Chain Control Towers
For Tyson Foods, the future of supply chain management depends on automated, near-real-time insights. Find out how the company is laying the foundation for a supply chain control tower as part of this goal.

Esther Shein